Welcome to Beautify!
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Beautify is owned by Katy Sutcliffe, established since June 2016 in her stunning purpose built home studio.
Tucked away from the hustle of bustle of a busy noisy town and city, Beautify is located in the heart of the New Forest, in Highlands Way, Dibden Purlieu. Beautify is located right at the bottom end of Highlands way on its own private plot of land meaning there are no people passing by or traffic, it’s very hidden away and peaceful. With free parking on the driveway there is plenty of room without having to park on the road, making the whole experience stress free from the moment you arrive.
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Although her studio is based from Katy’s home, it feels like you have just walked into a luxury high street Beauty Salon or Spa. Beautify is different to what you would typically expect from a home salon, Katy wanted to be able to create the professional beauty salon feel, but where people can feel at ease walking through the door, as Katy understands sometime people can feel intimated walking into a beauty salon full of people. Once the treatment door closed, this is your sanctuary where you can easily switch off from the world without any distractions, as this time is simply for you an no one else. Unlike a high street salon you wont get customers coming in and out, the phone continuously ringing and listening to other people's conversations. This is very much a personal one to one experience where you can feel at ease and everyone is welcome without any judgement.
Katy has ensured that her customers’ are comfortable and meets their needs. Everyone is welcome at Beautify, she welcomes both male and female clientele of all ages from teenagers to senior citizens.
Beautify is equipped with a heated, height adjustable electric beauty couch to ensure all of her customers can easily and safely be treated in comfort. With no expense spared on the latest equipment, products and furnishings as you would expect from a luxurious salon. You can also feel at ease in the knowledge that Katy follows strict salon safety and hygiene regulations ensuring that she is following proper disinfection practices and procedures consistent to the highest industry standards. Beautify is also fully qualified in NVQ level 2 and 3 beauty therapy and keeps regularly up to date with the latest trends and treatments.
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Katy's Story
Katy as over 14 years’ experience working in the beauty industry, starting off working weekends whilst at Noadswood School at the Grand Harbour De Vere Hotel in their Spa, then moving onto Carey’s Manor SenSpa part time, whilst training at Totton College for her NVQ Levels 2 and 3 in Beauty Therapy. Katy also did her college work experience working two days a week alongside her Beauty course at Skincare Inc. in Dibden Purlieu. Katy has also worked on a self-employed basis at Eden Beauty in Hythe for over 6 years, whilst also working mobile for private clientele.
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With all of this experience and knowledge behind Katy, it was always her long term dream and goal to own her own beauty business one day. The opportunity then fell into Katy’s hands when she moved house back in December 2016 with Husband Gregg. With lots of potential and thinking of their long term future and plans together they decided to build Katy own her beauty studio where she could now work from home and the flexibility and joys of final being her own boss.
Six months in the making of renovations and Beautify was then created in June 2017!
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Since then Katy has never looked back, it was a huge risk but she has never been happier doing what she loves in the comfort and convenience of her own home. It has been a dream come true for Katy, she has so much passion and enthusiasm for her business. Katy has many loyal existing clients that have followed her over many years, but is also successfully growing her business and opening the doors to plenty of new clients.
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Katy regularly keeps up to date with the latest beauty treatments, new products and refreshing and expanding her training.
Katy’s most recent venture was becoming a Tropic skincare ambassador. Being in the beauty industry Katy is aware of the importance of looking after your skin and using good skincare products that don’t harm your skin or the planet. When Katy discovered Tropic, she was so excited to get on board with such an amazing company with such a good ethos. Tropic products are all Vegan and animal cruelty free, multi award winning, and carbon neutral as well as being freshly made in the UK. All the products are packed full of wonderful smelling ingredients that are 100% naturally derived, Katy uses all Tropic products in her Facial treatments.
Katy wants to be able to use products on her clients that they will love as much as she does!
Katy ensures that Beautify is using all animal Cruelty Free and Vegan products where possible which includes her Wax and Spray Tan by Siennna X which is certified vegan and cruelty free as well as her nail products by Ink London which are also certified cruelty free and vegan. This is very important to Katy as well as many of her clients.